Since the founding of EZ66 in 2007, it has been nearly three years, during which time many media outlets have interviewed us, and schools have come for visits. I have also been invited to speak at many universities. The concept of "Live Happily, Forget Age" that we advocate for is gradually being promoted, and more and more people are looking to enter the silver hair industry. With everyone's help, the silver hair industry appears to have limitless opportunities and is slowly gaining more attention from the public.

For Taiwan's elderly, this is a good thing, as it shows that more people are starting to care about them. However, my concern is that many only see the "business opportunity" and fail to see the "silver hair" – in simple terms, they are just looking to make money off the elderly rather than addressing their actual needs.

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With the aging society approaching, have you or your business prepared for it? Many people are just looking to make money from the elderly but haven’t thought about how to provide them with appropriate services.

Do you know how to serve elderly customers? Do you know how to assist elderly customers with limited mobility when getting on and off vehicles? How should you communicate with elderly customers who have hearing impairments? How can you assist customers who use wheelchairs?

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Imagine a store beloved by elderly shoppers. Soft lighting, spacious aisles, low shelves that are easy to reach, and large fonts on product descriptions. The store offers shopping carts for assistance in walking, sells many lifestyle items suitable for seniors, and, most importantly, the staff is willing to engage in friendly conversations with elderly customers. Community seniors frequently visit, share information, enjoy health-conscious meals that are easy to chew and digest, or schedule time for exclusive fitness classes in an attached rhythm room.

This is not just a dream. In Japan, there are convenience stores primarily designed for seniors, and in Taiwan, the "EZ66" platform, starting with its website and now with two physical locations, is outlining a vision for future stores like the one described above. These stores are definitely not "survival stores" focused on medical equipment—places where consumers only go out of necessity—but rather welcoming environments designed with elderly people in mind.

Read more…… Global Central magazine interview.

 

Recently, university admissions have been announced, with nearly a 100% acceptance rate and extremely low cut-off scores. While we lament the failure of educational reforms and worry about the potential closure of universities, could there be a more proactive approach to prevent wasting societal resources and revitalize community assets?

The trend of declining birth rates is irreversible. In the future, there will be fewer and fewer students applying for university. If universities continue to focus primarily on recruiting high school graduates, hoping to attract students with high scholarships or raising minimum admission scores to maintain a certain quality of enrollment, we can foresee that more departments and universities will face the dilemma of not being able to recruit students next year.

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General Manager of Senior Living Business, Zhang Qingguang
Zhang Qingguang, a veteran in the information technology industry, chose to start his entrepreneurial journey in the senior care business. By combining online and offline methods, he opened the door to the silver hair market, and through this, he found a sense of fulfillment and confidence in meeting the needs of the elderly. Read more……
Written by Lin Yiting, Photography by Zeng Huaihui

 

2010-10-07

Recently, I've received many invitations for speeches and visits, reflecting an increasing focus on the living needs of the elderly. Among these are talks arranged for senior groups and visits from faculty and students in universities specializing in gerontology. I’ve noticed that many universities now offer programs in "elderly welfare," "healthcare," and "aging industries." In the past, students were primarily exposed to careers related to caregiving or social work, but now, there’s an exciting new option in the silver-haired market for elderly lifestyle products. This has sparked a lot of enthusiasm and opened up another career choice for them in the future. Read more……

  EZ66 is finally online! It is Taiwan’s first online portal dedicated to the silver-haired community. Our goal is to provide a special space for elderly people and those who care about them to connect, where they can find inspiration for life, beauty in existence, new directions for retirement, and thoughtful, convenient products designed for seniors.
    I once read a silver-haired individual write in their blog, "Retirement is the time when you regain control over your life."This really makes sense when you think about it. When we were young, our lives were in the hands of our parents, and we had to follow their arrangements and meet their expectations. When we entered the workforce, our lives were controlled by our bosses, and we had to work tirelessly for them. As we age, control may be taken by a spouse or family, leaving little time for ourselves, and we end up bending over backward just to make a living.
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Recently, the National Development Council released the latest national population projection report. Director of the Human Resource Planning Department, Chen Shih-Chang, stated that in seven years, by 2017, the population of people aged 65 and above will account for 14% of Taiwan's total population, officially marking Taiwan's entry into what is internationally referred to as an "Aging Society." By 2025, Taiwan will transition into a "Super-Aged Society," and in 50 years, the elderly population will make up 42% of the total population.

This report has sparked many media outlets to focus on the issues of low birth rates and an aging population, resulting in a series of reports and commentaries. As a result, I have been interviewed by several media outlets, including CtiTV, CTS, Videoland, and NextTV, to discuss "Silver Hair Products for an Aging Society."

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