➤ Contains Various Botanical Extracts: Infused with a blend of botanical extracts, providing highly effective moisturizing properties.
➤ Concentrated Seaweed Extract: Utilizes concentrated seaweed extract, offering efficient usage. Free from silicones and preservatives, suitable for the whole family with peace of mind.
➤ Keratin Protein Component: Enriched with keratin protein, enhancing moisture retention, restoring hair's shine and moisture, while imparting firmness and resilience, smoothing out frizz.
➤Pairs Well with Silver Ion Photosensitive Hair Color Repairing Conditioner 【Aura Radiant Care Hair Cream】ensuring longer-lasting coverage and color vibrancy for white hair.


















■ Q&A Common Questions
Q1. What is seaweed shampoo? How does it differ from regular shampoo?A: Seaweed shampoo is a plant extract liquid harvested from clean seawater in Okinawa, containing rich algal polysaccharides, which have a very high moisturizing effect. It includes newly added malt extract moisturizers to balance moisture, protecting the scalp and hair from UV and thermal damage.
Q2. Why is amino acid added to seaweed shampoo?A: Ordinary shampoos often contain strong cleaning agents that can damage hair and scalp. Seaweed shampoo uses "amino acid-based surfactants" as the main cleaning agent, which reduces irritation to the scalp and hair strands. It is particularly suitable for those with poor scalp conditions, prone to dryness, itching, or sensitive skin.
Since amino acid surfactants are relatively expensive, they have excellent coating properties, helping to smooth out frizz, reduce tangling and static. In addition to better foaming ability, they are relatively easy to rinse with water, leaving the hair clean and moisturized from root to tip, providing a gentle and refreshing feeling.
Q3. My hair tends to become flat and greasy. Can seaweed shampoo improve this condition?A: The addition of silicones can make the outer layer of each hair shaft relatively smooth, allowing the hair to feel smooth and tangle-free even when wet. However, silicones can easily accumulate on our scalp, clogging the hair cuticles and affecting the scalp's breathing and the natural opening and closing of the cuticles. This can lead to easier adhesion of external dirt, causing the hair to become flat and greasy. Aura's seaweed shampoo extracts plant fluid and uses keratin (derived from wool) to replace silicones. It forms a breathable natural protective film on the surface of the hair strands, leaving the hair naturally fluffy and presenting a healthy, hydrated shine.
Q4. Why add keratin to seaweed shampoo?A: Adding keratin (derived from wool) can repair the luster of the hair and improve the problem of hair swelling and frizz. Similar to the keratin in hair, keratin has excellent permeability and stability. Keratin penetrates into the hair, increasing water content and giving the hair firmness and solidity. It also improves hair swelling and frizz. When repairing damage and controlling moisture, keratin can stabilize the shape of the hair, suppressing the recurrence of hair swelling and frizz caused by vibration.
Q5. Why is it important not to add silicones?A: Silicones are often added to prevent hair friction, which is necessary for hair but not for the scalp. Using a "friction reduction mechanism" by combining cleaning agents and conditioning agents on the surface of the hair to form a smooth film can achieve excellent anti-friction effects. Aura's seaweed shampoo does not contain silicones. From washing to drying, the hair remains smooth. It conditions the scalp and balances sebum secretion, reducing excessive oil production, and gently adjusts oily scalp to neutral.
Q6. How much seaweed shampoo should be used at once?A helpful suggestion is to use water at 36 to 38°C, which is a safer guideline. Water temperatures that are too high can wash away too much scalp oil. This can cause scalp irritation, leading to symptoms such as scalp inflammation, and the hair may become dry and lose its original luster.
Here are some recommended usage tips for shampooing:
-
First wash:
- Wet your hair and apply half the amount of shampoo to your palm. "Lather with water" and apply to the scalp to remove dust and dirt.
-
Second wash:
- Depending on your hair length, use the appropriate amount:
- Short hair above the ears → the size of a $1 coin / Short hair at the ears → the size of a $5 coin / Shoulder-length hair → the size of a $10 coin (press once) / Chest-length hair → the size of a $50 coin
You can make your hair smooth without using conditioner. Massaging while washing your hair can further purify the scalp.
Hair care tip:The first step in washing hair is pre-washing, which involves rinsing the hair with plenty of water. The purpose is to wash away dust, dirt, dandruff, etc., while also reducing the amount of shampoo used.
Q7. Can children also use seaweed shampoo?A: Seaweed shampoo uses plant cleansing ingredients and can be used by children!
Q8. I can't open the shampoo. What should I do?A: Please press the middle and turn counterclockwise to open the shampoo.
■ Product Specifications:
-
Capacity:475ml
-
Dimensions:Length 6.7 × Width 6.7 × Height 17.9 cm
-
Storage Instructions: Store away from high temperatures, in a cool, shaded area indoors to prevent spoilage.
-
Country of Origin:Japan